Brand Strategy, Visual Identity and Design, Self Understanding
Our objective was to assist the founders in creating a brand from the ground up. This involved guiding them through the process of identifying, articulating, and then integrating their core brand values, voice, and character.
The task at hand was to craft an identity that seamlessly blends masculinity, modernism, & feminine elements, encapsulates the concept of “ Ater Tumti” or heaven on earth, and marries modern design with mystical healing traditions.
Our objective was to assist the founders in creating a brand from the ground up. This involved guiding them through the process of identifying, articulating, and then integrating their core brand values, voice, and character.
The task at hand was to craft an identity that seamlessly blends masculine and feminine elements, encapsulates the concept of heaven on earth, and marries modern design with mystical healing traditions.
Brands that start with Self
"perhaps a quote"
As wellness becomes institutionalized and we enter a post-wellness era, consumers are growing and going for a certain slowness.
With human centered design and contemplation at our center, we focus on cultivating an essence though helping clients develop self understanding, then expanding that understanding to every corner of their company and finally, their corner in the marketplace.
A brand is an echo of truth already existent within its patrons. It’s the amalgamation of voices, icons, and colors that touches people — that sees them. Through deep empathy and connection, our art direction explores the infinite expanse of a moment.
Our creative foundation rests on Eastern philosophy, acknowledging the true nature of reality and the patterns of humanity’s habitual mind, allowing us to step beyond sameness and embrace innovation in peace with ease. Success is gauged by our ability to see ourselves and, through continuous interconnectivity, see others as well.
We specialize in brands that resonate at the intersection of youth culture, mindfulness, and connection to the natural world. Representing the demographic ourselves: young, mindful, and design-oriented culture creators.
“BREATHING ROOM ONLY” brought a community building experience that communicated our brand values of inner peace & urban mindfulness amidst the chaos of New York Fashion Week.
Video installations, soundscapes and community building exercises held the space, incorporating all realms of human senses into the experience.
This allowed us to present abstract, high barrier-to-entry practices & ideas in an accessible, Instagram-able package that spoke to the art-driven, early adopter 20-somethings who may previously have felt disconnected to mindfulness practices due to their common social & aesthetic portrayal.
“Your body becomes a landscape of movement as you think about the wind. The wind makes a sound. The sound creates a picture. The picture is the future.”
A series of interactive artworks that are designed for the participants' slow and mindful, somatic engagement. Each sculpture is made to ground the audience in the now and override the strain, pace, and overwhelm of 21st century life. These objects hold thoughtful consideration to the way they receive the human body, an invitation for an extended, healing embrace.
The works are intended to be handled and rolled, engaging the body and mind to focus as they shift from movement to a paused point. As the artworks move through space, every stagnant position corresponds with a sound cue that changes the collective sound scape in the headphones. Each sculpture holds a range of natural sounds, tones, and patterns that are connected to soothing the mind or a frantic mind. Everyone responds to sounds differently, explore the combinations on your own, with friends, or strangers to find a soundscape that cultivates a sense of presence.
Select Clients
Museum of Ice Cream
Larrie NYC
Sky Group
Potatoe Head Bali
Urban Souls
Rip N Dip
USB Club
Hester Street Fair
WallPlay Network
Dip
Please join us, in our ephemeral pursuit
to try and catch the wind.
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